Skating for 13+ years, you meet a lot of people who start or are starting, a skateboarding brand/company. The skateboarding business is harsh though, and often not very lucrative for many start ups. The brands I've seen blossom however, often do so because the goal is not necessarily to make a ton of money, but rather is already a passion so that 'work' doesn't seem like work. This also helps when telling others about your business; if you're passionate about it, chances are you can get that other person passionate about your idea and vision. Having said all of this, I'm not sure if I've ever seen such an unwavering love for a business or a more kind and caring owner than Tamarisk Trejo, the owner of Trejo Boards.
I met Tamarisk for the first time not through skateboarding, oddly enough, but through my current job at an app company in Dallas. I soon found out after working there, that her passion for skateboarding has been woven into the very fabric of her life for some time. Her ex-husband, son, and most friends have been skating for years. It would be obvious to assume that skateboarding has a lot to do with what kind of person she is today when you consider how hard she works to achieve her dreams in the wood-pushing world and outside of it.
How did Trejo Boards come to fruition though?
One of the super cool things about Trejo Boards, which started in 2012, was that Tamarisk would (and still does) goes to skateparks and helps kids who have broken their board or have no board at all, and then hooks them up. This usually only comes with the price tag of taking a picture holding the deck for social media. This is a trait I wish a lot of other start-up skateboarding brands would acquire. I'm not so jaded to think that money doesn't matter at all, but it's important keep your sense of community and generosity, especially when you have that chance to help others.
I've heard some interesting stories about Trejo Boards while they were out and about, so I thought it would be fun to ask her to briefly share details about some of the people who have helped grow her brand.
'What are your future plans for the company?'
Tamarisk is truly an inspirational individual for many reasons, not just skateboarding, but in day to day life. She has overcome so many odds in her life and continues to do so. It's hard to fully explain, but every conversation you have with her, you can feel her positivity fill the room.
At the moment, she has put her website TrejoBoards.com on hold, due to health reasons, but her Facebook and Twitter are up and are the best places to reach her (which I have links to at the bottom of this article).
I definitely recommend that you support Trejo Boards, not because they are another skateboarding company, but because they exist for all of the right reasons as a skateboarding company. Plus, supporting local shops/businesses is always important, especially when they are reasonably priced like her decks are. Keep independent skateboarding alive!
Shred Social will also be re-posting and retweeting a lot of Trejo Boards stuff in the future, so keep a look out for that! In the meantime, reach out to her through the links below. After you sheck Trejo Boards out social media-wise, GO SHRED!